ACQUISITIONS / EXPLAINED

Who buys the story?

Film and television do not move through one market or one kind of deal. To follow an acquisition, start with the rights being sold, the buyer's intended audience and the route the work will take to reach them.

Foyles, Charing Cross Road; contextual bookshop photograph, not a rights-market event. Photo: Chris Sampson / Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Foyles%2C_Charing_Cross_Road_(April_2015).jpg)

An acquisition can describe very different transactions.

A producer might secure the rights to adapt a book. A sales company might take on worldwide rights to represent a film. A distributor might buy the right to release it in one territory; a streaming service might license it for a specified region and window. None of those headlines alone tells the whole release story.

The rights, not just the title

A deal has a map: territory, platform, term and timing. A film can have a theatrical distributor in one country, a different distributor elsewhere and a later streaming home. The In Waves transaction is a clear example: Netflix took global rights outside France, where a separate distributor was already attached. “Global” did not mean every territory.

Sales agents are often the bridge between the rights-holder and those local buyers. They assemble packages, take projects to market, seek pre-sales and negotiate territory by territory. The buyer then has a separate job: building a release, finding screens or platform placement, marketing to a specific audience and making the deal pay.

A film can sell before it is finished

The festival premiere is one possible point of sale, not the whole business. At Berlin's European Film Market, Screen spoke to buyers and sellers who were discussing scripts and packages before the market opened, with pre-sales on some projects and caution on others. A project can acquire a sales representative, find financing partners and sell territorial rights before there is a completed film to screen.

There are more kinds of distributors in the mix, but another name on the buyer list does not erase the hard economics.

Screen's survey of newer US independents describes companies taking different bets on theatrical release, specialist audiences and later digital windows. A price paid for rights is only part of the cost; launching a film and finding the next revenue window still matter.

Buyers interviewed at Cannes described deals continuing after the market ended, rather than a single closing-day rush.

Television has its own chain

In television, a network or streamer may commission an original series, co-finance it, pre-buy rights ahead of a premiere or license a programme made elsewhere. Studios and independent producers can keep selling rights beyond an initial buyer; international distributors may acquire a mandate to take a series to other territories.

Beta Film's world-distribution deals for two series show a distributor entering the chain without becoming their originating producer.

At LA Screenings, Deadline reportedon buyers comparing studio slates, local productions and digital-rights terms. Those terms can decide whether a show suits a broadcaster with its own streaming service. Mediacorp's announced pre-sale to Netflix gives a different model: three Singapore dramas licensed across Southeast Asian markets ahead of local free-to-air premieres. It is a regional rights deal, not a universal handover.

What the current market asks

The striking pattern is specificity. A buyer asks where a film can play, who might actually come, what a second window could return and which rights are still available. Some sellers have strong packages; others face slower negotiations and sharply different demand by territory. The evidence is mixed, not a simple story of streamers replacing distributors or a market that stopped buying. A closer reading of an acquisition asks what exactly changed hands and what still has to happen before an audience sees the work.

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